I took all of the photos and chose some stock photos. I designed the header image in photoshop. I designed the logo using Canva Pro.
I kept the design as minimal and simple as possible so the content could take priority.
Parent Scraps is a family blog written by Brooke Garceau. She covers topics such as parenting, books, toys, faith, and activities. Parent Scraps wanted a blog that would feel welcoming to mothers between the ages of 21-44.
Parent Scraps was created because parents often get discouraged when it comes to raising their kids. It can be good to know that others are going through the same thing. One of the main focuses of the blog is finding educational toys for children to play with. One of Brooke’s strengths is that she loves toys almost as much as children do. Therefore, she does extensive research to find the perfect toys.
One thing that makes Brooke unique is that she is also a blind mother, so that separates her from other mommy bloggers. Her content reflects a different perspective on parenting because of this.
In the beginning, we compared 20 different websites in the parenting “mommy blog” niche and found that most of them try to look like news sites such as The New York Times or Wallstreet Journal. Their design choices were based on the home pages of these prestigious news sites. The design of these sites is not pleasing to look at even though they model successful sites. We decided to create a more fun homepage design and also make the articles more personalized!
We found that some of the most successful mommy blogs had thumbnails that include text over an image. This kind of imagery can be found on Pinterest and is therefore native to that platform. For this reason, we designed photos to go with each article that looked like native Pinterest posts.
We picked a simple logo that consists of a red triangle with a yellow circle in the background and a light blue square that leans against the triangle. Next to the shape are the words, “Parent Scraps” in navy blue.
The articles have a very basic design that mimics the top sites in the niche. The title is located at the top of the page, followed by a yellow separator, then the thumbnail, a table of contents, and finally the article. We used the same header font, Georgia Bold, throughout the site with a simple sans-serif, Helvetica Neue, as the body font. The friendly color of yellow from the logo is used as an accent and the red is used for subscribe buttons and call to action buttons. Below you will notice that we used navy blue to color the icons for each article category on the home page.
The blog is on a clean white background to create an inviting atmosphere. We chose a very minimalist design that is ad-free.
Parent Scraps is owned and operated by a blind user, therefore it is extremely important to us that it can be 100% accessible for all users. I made sure every image has alternate text for the benefit of the blind or visually impaired. We also made sure the site worked with screen readers.